Client service agreement

New Limits Coaching LLC · Version 1.0 · Last updated: September 22, 2026

This Agreement is between New Limits Coaching LLC, a West Virginia limited liability company (“New Limits”, “we”, “us”, or the “Coach”), and the individual who accepts it when starting coaching (“you”, “your”, or the “Client”).

It takes effect on the date you accept it and make your first payment (the “Start Date”), at the checkout step of your invited sign-up link.

Please read Section 6 (Term, Fees and Billing) and Section 7 (Early Exit) carefully. They set out a binding minimum commitment and explain what you owe if you leave before that commitment ends. Accepting this Agreement at checkout confirms you have read and understood them.

1. What New Limits provides

New Limits provides asynchronous performance engineering and lifestyle-optimization coaching built on four non-clinical areas: circadian health, environmental factors, physical integrity, and cognitive load management (the “Four Pillars”).

Your engagement includes:

• Client Dashboard. Coaching is delivered through the New Limits Coaching Client Dashboard, a web application accessed through our website and installable on your device.
• Weekly review. Your dashboard and performance metrics are reviewed by the Coach once per week.
• Response window. Queries and log updates receive a response within 24 hours on normal business days (Monday to Friday, excluding US public holidays).
• Setup session. One live onboarding session at the start of your engagement, scheduled by agreement.
• Optional seasonal check-ins. Live check-ins may be offered periodically. These are optional and not guaranteed.

1.1 What is not included

• Recurring weekly live meetings. This service is deliberately asynchronous.
• 24/7 or on-demand availability. See Section 4 on emergencies.
• Any medical, clinical, psychological, or nutritional therapy service. See Section 4.

2. Required technology

Wearable integration is a condition of this service, not an option. New Limits cannot deliver its methodology without continuous performance data. If you are unwilling or unable to maintain a connected device, this service is not suitable for you.

For the duration of your engagement you agree to:

• Maintain an active, compatible wearable device (for example Garmin, Polar, Suunto, Oura, or Whoop) and wear it consistently.
• Authorize and maintain the data connection from that device, through Intervals.icu, into your Client Dashboard.
• Maintain internet access and a device capable of running the Client Dashboard.
• Engage with the Client Dashboard as reasonably required to derive value from the service.

If your data connection lapses, we will notify you. If it remains disconnected for more than 21 consecutive days after that notice, we may treat this as a material breach under Section 12.2. Fees continue to accrue during any such lapse.

3. Your obligations

• Physician clearance. You confirm that you are in good health and have obtained clearance from a licensed physician before beginning any physical training, circadian realignment, or performance protocol provided under this Agreement.
• Disclosure. You agree to disclose known medical conditions, injuries, and prescriptions relevant to the service, and to update us if these change.
• Deference to clinicians. You agree to defer to your healthcare provider’s guidance over any performance recommendation given by the Coach.
• Accurate data. You agree that information and data you provide is accurate to the best of your knowledge. The methodology depends on it.
• Age. You confirm you are at least 18 years old. This service is not offered to minors.

4. Medical disclaimer and scope of practice

• Not medical care. The Coach is a performance specialist. The Coach is not a physician, physical therapist, registered dietitian, psychologist, or medical specialist, and does not hold himself out as one.
• No diagnosis or treatment. The services, dashboard metrics, data reviews, reports, and protocols provided under this Agreement do not constitute medical evaluation, diagnosis, prescription, or treatment of any physical, physiological, or mental health condition.
• Nutrition. Any nutrition guidance is limited to general athletic nutrition, hydration, and meal-timing strategies for performance. It is not Medical Nutrition Therapy and is not clinical management of any metabolic or other disorder.
• Mental health. This service is performance optimization. It is not therapy, counseling, or clinical mental health support, and must not be relied on as a substitute for them.
• Environmental reporting. Where an environmental assessment forms part of your engagement, any report provided is a performance optimization snapshot and not a regulatory indoor air quality assessment. Any mold screening is a basic screen using commercially available test kits, not a certified inspection. For regulatory-grade testing, consult a licensed industrial hygienist.
• Emergencies. Asynchronous messaging is not monitored for emergencies. In the event of acute distress, injury, illness, or a medical emergency, contact emergency services immediately. Do not contact the Coach.

5. Your data

Our handling of your personal data is governed by the New Limits Coaching Privacy Policy, which is incorporated into this Agreement by reference. The following terms apply specifically to coaching clients.

5.1 What we collect

Performance and physiological data from your connected wearable, information you enter into the Client Dashboard, and information you share with the Coach in the course of coaching, which may include health-adjacent information such as injury history, sleep, alcohol intake, and digestion.

5.2 How it is used

Solely to deliver coaching to you. Your data is visible only to you and the Coach. It is never sold, rented, or shared with third-party marketers, and it is not used for automated decision-making.

5.3 Retention and deletion

Collection stops when this Agreement ends. Your coaching data is retained for 12 months after termination, then deleted. You may request earlier deletion at any time, and you may request an export of your data at any time, by emailing jbooty@newlimitscoaching.com.

5.4 Security and breach

We take reasonable technical and organizational measures to protect your data, including encryption in transit and at rest. If we become aware of a breach affecting your personal data, we will notify you without undue delay and in any event as required by applicable law.

5.5 Third-party processors

We rely on third-party services to operate, including Supabase (database and storage), Intervals.icu (wearable data aggregation), Stripe (payments), Resend (email), and Vercel (hosting). Each processes data only to provide its service to us. Your use of any wearable manufacturer’s own app or account is governed by that manufacturer’s terms, not ours.

6. Term, fees and billing

6.1 Commitment terms

You select one of the following commitment terms at checkout. The commitment is binding for its full length, subject to Section 7.

6.2 Payment

Payments are processed by Stripe. You authorize recurring charges to your chosen payment method.

• The setup fee and your first monthly payment are charged together on the Start Date.
• Subsequent monthly payments are charged on the monthly anniversary of the Start Date.
• All fees are stated in US dollars and are exclusive of any taxes that may apply.

6.3 Failed payments

If a payment fails, we will notify you and retry. You have 7 days from the first failed attempt to provide a working payment method. After 7 days we may suspend access to the Client Dashboard and pause coaching. Suspension does not pause your commitment term, and fees continue to accrue. Non-payment for more than 30 days is a material breach under Section 12.2.

6.4 Refunds

The setup fee and previously paid monthly fees are non-refundable.

6.5 Price changes

Your rate is fixed for the duration of your committed term. We may change rates for renewals or rolling engagements on 30 days’ written notice.

7. Early exit and rate adjustment

Your commitment term is binding. Rates for longer commitments are discounted precisely because of their length; the discount is earned by completing the term.

7.1 Request to exit early

You may request to end your engagement before your committed term expires. Whether to grant that request is at the Coach’s sole discretion, decided case by case. If it is not granted, the remainder of your committed term remains payable in full.

7.2 What you owe if early exit is granted

If the Coach grants an early exit, the discount attached to your original commitment no longer applies. Your engagement is repriced to the rate you would have paid for the term you actually used, calculated as follows:

• Step 1. Identify the longest standard commitment term you fully completed (12, 6, or 3 months). If you completed fewer than 3 months, the full 3-month minimum applies.
• Step 2. Reprice the setup fee and every month up to the end of that completed term at that tier’s published rates.
• Step 3. Charge any months served beyond that completed term at the Rolling Rate defined in Section 8.
• Step 4. Subtract everything you have already paid. The balance is due within 14 days of the exit date.

7.3 Worked example

A Client on the 12-month commitment ($425 setup, $395/month) is granted an early exit at the end of month 9. They completed the 6-month tier but not the 12-month tier, so:

The same method applies to the 6-month commitment. A Client on the 3-month commitment has no shorter tier to reprice to, so the full 3-month term remains payable.

7.4 Exit by the Coach

If the Coach terminates your engagement other than for your material breach, no early exit adjustment applies and you owe nothing further beyond fees already accrued.

8. After your commitment term

8.1 Rolling engagement

When your committed term ends, your engagement converts automatically to a rolling month-to-month engagement at the Rolling Rate, unless you notify us otherwise before the term ends or you move to the Maintenance Membership.

Rolling Rate means 105% of the published 3-month baseline monthly rate, rounded to the nearest dollar. As at the date of this Agreement that is $467 per month.

8.2 Cancelling a rolling engagement

To cancel a rolling engagement, give notice at least one full billing cycle before your next billing date. Cancellation takes effect at the end of the billing period in which that notice period expires. No early exit adjustment applies to a rolling engagement.

8.3 Maintenance Membership

After completing a commitment term, you may move to the Maintenance Membership at $100 per month. This holds your place on the coaching roster. It does not include active coaching, weekly review, or schedule management unless specifically requested and agreed. Places are limited to five at any time and are allocated on a first-come basis. The Maintenance Membership is month-to-month and may be cancelled on 30 days’ notice.

9. Pausing your engagement

9.1 Pause at your request

You may request to pause billing and coaching. Pauses are granted at the Coach’s discretion, subject to the following:

• A pause may not begin within the first 30 days of your engagement.
• Pauses are limited to 90 days in total across any single commitment term.
• Your commitment term extends by the length of the pause. Pausing does not shorten what you owe; it defers it.
• The Client Dashboard may be placed in read-only mode during a pause.

9.2 Pause at the Coach’s request

Under Section 12.1 the Coach may require you to pause pending medical clearance. Where the Coach initiates a pause on those grounds, billing is suspended from the date of the pause notice and your commitment term extends accordingly. You will not be charged for coaching you cannot receive.

10. Intellectual property

The New Limits methodology, the Four Pillars framework, the Client Dashboard and its templates and structures, all protocols, questionnaires, scoring systems, reports, written materials, and any other content provided to you (together, the “Materials”) are and remain the exclusive property of New Limits Coaching LLC.

For the duration of your engagement you are granted a limited, personal, non-exclusive, non-transferable, revocable licence to use the Materials for your own personal benefit only. You may not:

• Copy, reproduce, distribute, publish, or display the Materials beyond your own personal use.
• Sell, resell, licence, sublicence, or otherwise commercialize the Materials.
• Use the Materials to build, train, or deliver a competing coaching or consulting service.
• Share Client Dashboard access credentials with any other person.

This licence ends when your engagement ends. Data you personally generated remains yours and can be exported under Section 5.3.

11. Confidentiality

Each party will keep confidential any non-public information disclosed by the other in the course of the engagement, and will not disclose it to any third party without consent, except where disclosure is required by law.

For you, this covers the Materials and the workings of the New Limits methodology. For the Coach, this covers your personal, professional, health-adjacent, and business information. These obligations survive termination for three years, and indefinitely for your health-adjacent data.

New Limits may use anonymized, aggregated, non-identifying data for service improvement. We will not use your name, image, employer, or identifying details in any marketing material without your separate written consent.

12. Suspension and termination

12.1 Duty to report and right to pause

New Limits may pause coaching and require written medical clearance from a licensed physician if you show signs or symptoms that exceed a non-clinical scope of practice, including but not limited to severe cardiovascular symptoms, unresolved musculoskeletal trauma, or signs of acute burnout or clinical depression. This is a protective measure, not a punitive one, and Section 9.2 governs billing during such a pause.

12.2 Termination for breach

Either party may terminate immediately on written notice if the other commits a material breach that is not remedied within 14 days of written notice. Material breach by the Client includes non-payment beyond 30 days, sustained failure to maintain the required wearable connection under Section 2, breach of Section 10, or abusive conduct toward the Coach.

12.3 Effect of termination

On termination: your licence under Section 10 ends; access to the Client Dashboard ends; data handling follows Section 5.3; and any outstanding fees, including any amount due under Section 7, become immediately payable.

13. Assumption of risk and release

You expressly acknowledge and assume all risks associated with physical training, dietary change, sleep and circadian modification, and other lifestyle changes made in connection with this service, including the risk of injury, illness, and aggravation of pre-existing conditions.

To the fullest extent permitted by law, you release, waive, and discharge New Limits Coaching LLC, its owners, members, and representatives from any and all liability, claims, demands, or causes of action arising from personal injury, property damage, or medical complications sustained during or resulting from the coaching program, except to the extent caused by gross negligence or willful misconduct.

14. Limitation of liability

To the fullest extent permitted by law, and except in cases of gross negligence, willful misconduct, or any liability that cannot lawfully be limited:

• Neither party is liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, lost revenue, or loss of business opportunity.
• The total aggregate liability of New Limits Coaching LLC arising out of or relating to this Agreement is limited to the total fees you paid to New Limits in the three months immediately preceding the event giving rise to the claim.
• You acknowledge that the fees charged reflect this allocation of risk, and that New Limits would not provide the service on these terms without it.

15. General

15.1 Governing law and jurisdiction

This Agreement is governed by the laws of the State of West Virginia, without regard to its conflict of laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts located in Kanawha County, West Virginia.

15.2 Entire agreement

This Agreement, together with the Privacy Policy, is the entire agreement between the parties on its subject matter and supersedes any prior discussions, proposals, or representations. The website Terms and Conditions govern your use of the New Limits website; where they conflict with this Agreement in relation to coaching services, this Agreement prevails.

15.3 Amendment

Any amendment must be in writing and agreed by both parties. We may update the Privacy Policy from time to time as described in that document.

15.4 Assignment

You may not assign or transfer this Agreement. New Limits may assign it in connection with a sale or reorganization of the business, on notice to you.

15.5 Severability and waiver

If any provision is held unenforceable, it will be modified to the minimum extent necessary or severed, and the remainder continues in force. A failure to enforce any provision is not a waiver of it.

15.6 Force majeure

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including illness, natural disaster, war, or failure of third-party infrastructure. Where such an event prevents the Coach from delivering the service for more than 14 consecutive days, billing will be paused and the term extended.

15.7 Notices

Notices to New Limits go to jbooty@newlimitscoaching.com. Notices to you go to the email address on your account. Notice is deemed given on the next business day after sending.

15.8 Independent contractor

Nothing in this Agreement creates an employment, partnership, agency, or joint venture relationship between the parties.

15.9 No guarantee of results

New Limits does not guarantee any specific outcome. Results depend on factors including your own implementation, physiology, and circumstances, many of which are outside the Coach’s control.

16. Acceptance

You accept this Agreement — including the binding commitment in Section 6 and the early exit terms in Section 7, and confirming you meet the requirements in Section 3 — at the checkout step of your invited sign-up link, where you also select your commitment term (12, 6, or 3 months).

New Limits Coaching LLC, Kanawha County, WV — TODO(joe): full mailing address · jbooty@newlimitscoaching.com · www.newlimitscoaching.com