Legal

Terms and conditions

New Limits Coaching LLC · Last updated: September 22, 2026

1. Who we are

This website is operated by New Limits Coaching LLC, a West Virginia limited liability company (“New Limits”, “we”, “us”). You can reach us at jbooty@newlimitscoaching.com.

2. What these terms cover

These terms govern your use of the New Limits Coaching website, including the Short Friction Audit, the In-Depth Audit, and the newsletter. By using this site you agree to them. If you do not agree, please do not use the site.

Coaching clients: these terms do not govern coaching. If you purchase coaching, a separate Client Service Agreement covers the service, your commitment, fees, data, and liability. Corporate clients: a separate Corporate Services Agreement covers workshop and environmental-audit engagements. Whichever applies, that Agreement prevails over these terms wherever the two touch the same subject.

3. The audits

The Short Friction Audit and the In-Depth Audit are structured self-assessments, not measurements. Their scores are descriptive: they describe where friction is likely to be, based on your own answers. They are not clinical assessments, they do not diagnose anything, and they do not measure any physiological state.

Audit output is provided for general informational purposes. It is generated automatically from your responses and is not reviewed by a clinician. You should not act on it in place of advice from a qualified professional.

4. No medical advice

Nothing on this site is medical advice. New Limits is not a physician, physical therapist, registered dietitian, psychologist, or medical specialist. Nothing on this site constitutes medical evaluation, diagnosis, prescription, or treatment.

Always seek the advice of a qualified health provider with any question you have regarding a medical condition, and obtain clearance from a licensed physician before beginning any training, dietary, or circadian protocol. If you think you may have a medical emergency, contact emergency services immediately.

5. Acceptable use

You agree not to:

  • Use the site for any unlawful purpose or in breach of these terms.
  • Attempt to gain unauthorized access to any part of the site, its servers, or any connected system.
  • Introduce malicious code, or attempt to interfere with the proper working of the site.
  • Use automated systems to scrape, harvest, or extract content or data from the site.
  • Submit another person’s personal information without their permission.
  • Reproduce, distribute, or commercially exploit site content except as permitted in Section 6.

6. Intellectual property

All content on this site — including the Four Pillars framework, audit questions and scoring logic, text, graphics, logos, and design — is owned by New Limits Coaching LLC or its licensors and is protected by intellectual property law.

You may view and print content for your own personal, non-commercial use. You may not copy, republish, distribute, sell, or create derivative works from it, or use it to build or deliver a competing service, without our prior written permission. The New Limits Coaching name and logo are our trademarks and may not be used without permission.

Your own answers to an audit remain yours. Any report generated for you is licensed to you for your personal use and remains our intellectual property.

7. Newsletter

Newsletter signup is double opt-in: you are added only after clicking the confirmation link. Every email includes a one-click unsubscribe link. We do not disclose whether a given address is on the list.

8. Third-party links

This site may link to third-party websites. We do not control them and are not responsible for their content, accuracy, or practices. A link is not an endorsement.

9. Availability and accuracy

We aim to keep the site available and its content accurate, but we do not guarantee either. The site is provided on an “as is” and “as available” basis. We may suspend, withdraw, or change any part of the site without notice. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose, accuracy, and non-infringement.

10. Limitation of liability

To the fullest extent permitted by law, and except in cases of gross negligence or willful misconduct, New Limits Coaching LLC is not liable for any indirect, incidental, consequential, special, or punitive damages arising from your use of this site or reliance on any audit output. Our total aggregate liability in connection with your use of this site is limited to $100.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited.

11. Privacy

Our Privacy Policy explains what we collect, why, and how long we keep it. It forms part of these terms.

12. Changes

If these terms change, the “last updated” date above changes with them. Continued use of the site after a change means you accept the revised terms.

13. Governing law

These terms are governed by the laws of the State of West Virginia, without regard to its conflict of laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts located in Kanawha County, West Virginia.

14. Contact

Questions about these terms: jbooty@newlimitscoaching.com.

New Limits Coaching LLC, Kanawha County, WV — TODO(joe): full mailing address · www.newlimitscoaching.com

See also our privacy policy, our Client Service Agreement, and our Corporate Services Agreement.

We’d like to use Google Analytics and Microsoft Clarity to understand site traffic and behavior, and our own cookie that remembers how you first found the site (a LinkedIn post, a search, a newsletter). They only run if you accept — see the privacy policy.